Market research at the speed of AI
Market research at the speed of AI.
Research your market at the speed of AI – using real customer evidence, not synthetic data or digital twins.
NextBigWhat brings together real customer conversations, reviews, surveys, support signals and market intelligence into a living picture of buyer behavior. Use it to test product ideas, pricing and messaging before you commit time and budget.
of your buyersSegments · needs · language
After the Customer Brain
Keep learning from the market.
The work does not stop when you understand your customers. Stay close to the ideas, products and people shaping what buyers expect next.
Ideas worth testing
BigIdeas
Claims, products and people worth examining before they shape your next move.
-
#BigIdeas
Products
News
Why AI agents need to learn your ‘secret superpowers’
Sarah Guo and Josh Felser discuss the challenges and potential of AI agents, focusing on user trust, control, and the ability to understand complex human preferences.
-
#BigIdeas
Products
News
Inside Temple: Why doctors are skeptical of this brain fitness band by Deepinder Goyal
Deepinder Goyal, the Zomato founder who stepped away from the Eternal CEO role to chase a new mission, has launched Temple – a small, pill-shaped wearable that sticks to the side of…
-
#BigIdeas
Products
News
Rob Snyder’s ‘hail mary’ approach to customer discovery: Pull comes from individuals, not companies
Rob Snyder explains that product pull originates from an individual's specific needs, not a company's general requirements, even in enterprise sales.
Put it to work
Products worth discovering
A spotlight for products worth discovering and sharing with the people who might actually use them.
HackerTube
YouTube-style UI over 6,454 videos sourced from 39,834 HN comments since 2007.
AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up
JustReviews by Elfsight
One widget for every review you’ve already earned
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗Keep the signal close
The latest
Fresh ideas, products and news from the people building what comes next.
-
#BigIdeas
Products
News
Sale of shares by Founders [eLagaan Whiteboard Friday]
Founders may need to sell their shares to 3rd parties (partly or fully) depending on their requirements. Sale of shares is a regulated process agreed with investors and other shareholders of the…
-
#BigIdeas
Products
News
Zero to Hero: Pre-launch Growth Lessons From Spellbreak Game, which Gained 600K pre-alpha signups!
If there’s one thing you take away from this talk, it should be this: No one cares about your game. Spellbreak used Imgur, Reddit, YouTube, and Discord to gain 600,000 pre-alpha signups…
-
#BigIdeas
Products
News
Founders vesting [eLagaan Whiteboard Friday]
Though Founders hold a substantial stake in the company during incorporation, they need to go through a vesting schedule to protect their interest in the company. This schedule can start from incorporation…
-
#BigIdeas
Products
News
Beyond Tiktok: Here is how Sumit of Chingari App is focused on growth and retention.
Welcome to a fresh episode of GrowthTalkies.com, a series of conversations on growth and retention which NextBigWhat has launched in partnership with WebEngage. In this episode, we have Sumit Ghosh – running…
-
#BigIdeas
Products
News
Founder Lock-in [eLagaan Whiteboard Friday]
When you raise money, the investors want the founders to stay back and run the show. Although you may have agreed for a reverse vesting schedule, but while onboarding investors they may…
-
#BigIdeas
Products
News
How Product (development) works and here is how it can be better
How does product development actually work? Do hard launch dates actually help in the long run? This thread by Shreyas brings some good perspective. » NextBigWhat’s #Threadmill brings you curated Twitter threads…
-
#BigIdeas
Products
News
Investment tranches [eLagaan Whiteboard Friday]
When you raise money, many times the investment may come in tranches instead of single shot. The tranches could be linked to time, milestones or both. The tranches are committed now and…
-
#BigIdeas
Products
News
Liquidation preferences [eLagaan Whiteboard Friday]
While raising investment, you will liquidation preferences clause in your SHA. This clause impacts how investors are paid in events of M&A (mergers & acquisition) or during liquidity of the company. The…
-
#BigIdeas
Products
News
Behind Razorpay’s Design Thinking: The USERSS Framework
We break it all down to 6 steps – Understand, Study, Engage, Reconstruct, Ship and Study. Interestingly enough, their initials form the acronym USERSS (Yeah the final S was necessary. It is…
-
#BigIdeas
Products
News
Design Docs at Google
One of the key elements of Google's software engineering culture is the use of defining software designs through design docs. As software engineers our job is not to produce code per se,…