Product Management & Growth

As product managers, we are often tempted to get the product out of the door. Thanks to release early mantra, 

Mobile marketing is up-and-growing, but it’s also an entirely new ball game altogether. Many of the rules that applied to

Some of the worst horror stories in digital campaigns(be in Adwords, Facebook ads or mobile campaigns) I’ve known have happened

Follow these steps: 1. Login to Twitter 1. Disconnect Internet 2. Try tweeting (i.e. hit the ‘Tweet’ button).

A friend called me the other day to tell me about his new side project (Biijness). He was looking at

When we create these new things – tools, organizations, processes, symbols and systems, we engage in Design. Design is therefore such a natural ability that almost everyone is designing most of the time – whether they are conscious of it or not.

Over the past few years I have worked with different startups and all with different compensation structures. Here’s a teardown

When most of them defect, the SMB will now be fully dependent on the likes of Groupon for filling seats to recover their high-fixed cost. Great if you are Groupon, Living Social, Google Offers…, Epic win if you are a Consumer, Sucks if you are a SMB. You know what SMBs will do if this happens right? (and what will be left of the business model.)

I have been associated with the startups for a little over the past 5 years. In this time, I have witnessed a lot of improvement in the startup ecosystem in India. Everything from raising capital, getting experienced advisors, to recruiting a talented team has become significantly easy. We have also had some much needed success stories either in terms of exists, buyouts, or pure growth.