When evaluating and prioritizing projects, looking at the business case is a good starting point, but it’s not enough. We also need to understand how the project connects to a higher purpose.
Why Business Case Alone Isn’t Enough
Unfortunately, when we are constructing a business case, even fundamentals such as cost or scheduling estimates are subject to the biases of whoever is formulating them.
Purpose Drives Engagement and Higher Performance
Evaluating on purpose can help leaders decide whether the project aligns with the organization’s strategic goals.
- It is also a key driver for engaging team members and the organization as a whole and motivating them to support the project.
Keep Asking “Why”
One method of finding the purpose of a project is to simply ask, “Why are we doing the project?” When you’ve arrived at your answer, ask why again.
