Esther Duflo wants you to think like a plumber | Free Podcast Summary

Esther Duflo wants you to think like a plumber | ReThinking with Adam Grant Nobel laureate Esther Duflo shares her unique perspective on economics, poverty, and human motivation in a conversation with Adam Grant. She discusses her unconventional journey into…

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Motivated Beliefs and Behavior Change

The concept of ‘motivated beliefs’, beliefs influenced by a person’s desires or motivations, can be used to encourage behavior change.

Duflo shares an example of a large-scale experiment involving Facebook ads encouraging people not to travel during the holidays due to COVID-19.

The results showed that people were responsive to the ads and changed their behavior, regardless of their political affiliations.

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  1. 01Esther Duflo wants you to think like a plumber | ReThinking with Adam Grant
  2. 02Women in Leadership Roles
  3. 03Fluidity of Beliefs and Attitudes
  4. 04Motivated Beliefs and Behavior Change
  5. 05Revealed Preference
  6. 06Economists as Plumbers
  7. 07Ground-Level Approach
  8. 08Logistics of Large-Scale Policies
  9. 09Impact of Winning the Nobel Prize

Showing Motivated Beliefs and Behavior Change, idea 4 of 9.