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Google introduces AI ad transparency labels

Google now labels ads made with its generative AI tools, enhancing transparency for users regarding AI involvement in advertising.

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THE NBW BRIEF

  • Google will label ads created or edited with its generative AI tools as ‘created or edited with AI’.
  • Users can find this information in the ‘My Ad Center’ under the ‘how this ad was made’ section.
  • AI-generated ads from other sources will need manual labeling by advertisers.

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