How Apple develops a new product

When Apple develops a new product — I’ll avoid titillating possibilities — work is organized around projects. A project group is formed by drawing on functions such as Software Engineering, Operations, Hardware Technologies, and so on. Some team members, for activities such as Product Design or Operations, may work on more than one project. The group exists as long as the project exists and is disbanded if the product is canceled or put on the shelf.

It’s an extremely valuable Steve Jobs legacy.

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