Unlock the potential of your user onboarding process by leveraging Jobs-to-be-Done insights. Discover how understanding your customers' needs can transform their experience and drive your product's success.
The Bottom Line
Ideal onboarding experience is a short, easy, frictionless path to value
- Success means understanding the push, strengthening the pull, overcoming inertia and calming anxiety from the Jobs-To-Be-Done framework
Overcome Inertia
Some tasks within a product are complicated. Overcome this by providing users simple choices to make decisions that are right for them
- Remind users they can skip steps and come back to them.
- Set intelligent defaults
Calm Anxiety
Place higher-stress, high-visibility activities for later in the onboarding flow
- Show users the value of the product as soon as possible
Understand the Push
Be aware of the pain points of alternate solutions and signal the unique value you offer
- Will help tailor the pull message
Strengthen the Pull
Explain the benefit of completing each onboarding task
- Messaging should continue to progress users through the onboarding process
- Onboarding should be tailored based on the needs of each audience using the product
