- 56.7% of positive-or-negative longevity opinions are favourable in Relvo’s cosmetics research.
- The positive share for transfer or smudge performance is 46.1% in a separate opinion set.
- These figures cannot establish that the same products last well but smudge; the samples differ.
Longevity and resistance to transfer or smudging receive different assessments in Relvo’s India cosmetics research: 56.7% of longevity opinions are positive (n=141), versus 46.1% for transfer or smudge performance (n=89), snapshot dated 3 October 2026. The research treats them as separate dimensions and does not test the same products under controlled conditions.
How to read the numbers: Shares describe selected buying decisions or opinions, with the base shown. Positive-opinion charts include positive and negative opinions only. Separate evidence sets may share underlying accounts and differ in buyer and product mix. Small bases are indicative; bases below 10 are reported directionally.
That distinction helps clarify an all-day-wear promise. A buyer may care about how long the appearance remains, whether colour transfers or how often they need a touch-up. Those questions concern related aspects of wear, but answering one does not automatically answer the others.
The India cosmetics market research records buyer experiences across different products and circumstances. Positive shares use only opinions coded positive or negative. They are not hours-of-wear measurements or product pass rates.
For product teams, the next test should specify the promised benefit and the conditions in which it is assessed. What does the buyer mean by lasting? What do they describe when they say a product smudges? Does their account include the setting or the steps they used? Those details help turn a broad claim into a question that can be investigated.
Relvo’s consumer behavior research identifies the distinction in buyer language. It cannot rank formulas by durability, determine the cause of smudging or show which promise drives a second purchase. Performance tests and follow-up research would be needed for those conclusions.
Questions about the research
Do these figures prove that long-wear products smudge? No. The two opinion sets contain different accounts and products. They show why longevity and smudge resistance should be examined separately, not a causal relationship between them.
Is this based on sales data? No. It uses coded buyer accounts and opinions. It is not purchase data and not a representative survey.
Related research: The India Cosmetics Market Report, 2026 on NBW Brain examines buyer decisions, product experiences and behavioural patterns, with evidence available through its Market Brain.
Methodology
Source: Relvo cosmetics research, snapshot dated 3 October 2026. Selected India-focused makeup discussions and recent product reviews cover October 2025–October 2026. Records were checked for category and geography, coded to a fixed codebook and reviewed for coding reliability. The discussion evidence is heavily English-language and concentrated in a few sources. Reviews cover selected products and recent experiences; they are not a random sample of purchases. Positive-opinion shares exclude mixed and neutral opinions. Each percentage refers to the event or opinion set named alongside it. Evidence layers may share accounts and are not independent samples. Bases of 10–29 are indicative; bases below 10 are reported directionally. Findings are self-reported, not sales data or a representative survey.
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