Welcome to NextBigWhat V 12.0
Will they buy?Will this idea work?
Don’t ask a chatbot. Ask the people who might actually buy.
Building is easier than ever. Knowing what to build — and how to get it in front of the right people — is the hard part. NextBigWhat helps you figure that out.
Get the useful stuff.
Ideas, products and customer signals worth knowing about. Straight to your inbox.
What you get
A clearer picture of your customer
Customer knowledge is usually scattered across reviews, calls, support tickets and spreadsheets. NextBigWhat brings it together, so you can see what people want, what is getting in the way, and what to do next.
- 01Listen in the places customers already talk. Bring together what buyers say across reviews, forums, surveys and public data.
- 02Add what you already know. Bring in call notes, survey responses and win-loss interviews.
- 03Know where each answer came from. Every claim links back to its source, so you can check it for yourself.
- 04Keep it connected to your tools. Sync HubSpot, Intercom, Zendesk and more as your market changes.
- 05No synthetic answers. NextBigWhat brings you citable evidence, so you can make the next call with your eyes open.
BigIdeas / The latest thinking
BigIdeas
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#BigIdeas
Products
News
How to create launch videos : you needs ‘continuous mini launches’ and not one big hit
Farza Majeed, founder of Hey Clicky, explains his approach to launch videos, emphasizing continuous "mini-launches" and audience engagement over high production costs.
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#BigIdeas
Products
News
NextBigWhat AMAs are back..first one is with Rajan Anandan
Fellas The AMAs are back. One of my core thesis is that the future of newsletters / podcasts, in an AI world, is going to be less about pure consumption and more about…
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#BigIdeas
Products
News
The ‘goldilocks zone’ for startup ideas and why building a ‘commando’ mindset is a must for founders
Pete Flint of NFX discusses the hidden patterns behind successful startup ideas, emphasizing strategic approaches to innovation and execution.
Featured products
Featured products
A spotlight for products worth discovering.

AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up

JustReviews by Elfsight
One widget for every review you’ve already earned

Process Street
Turn recurring work into clear, automated workflows.
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗The latest
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#BigIdeas
Products
News
The Rise of Tokenomics: A Practical Guide to the Economics of Enterprise AI
Tokens are not the value created by an AI system. They are a cost of trying to create that value.
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#BigIdeas
Products
News
Google AI Mode prioritizes its own ecosystem for user engagement
Google's AI Mode is increasingly citing its own services, with google.com becoming its second most-cited domain. This trend is especially notable in local industries and consumer products, where users may receive Google-hosted…
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#BigIdeas
Products
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Of telemetry and why AI productivity gap is a measurement problem
AI can make one task faster while making the system worse.
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#BigIdeas
Products
News
Why do frontier models excel in token efficiency over open weight models?
The discussion highlights the importance of AI tokenomics and efficiency, emphasizing that not all AI models are equally cost-effective. Frontier models are noted for their superior token efficiency compared to open weight…
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#BigIdeas
Products
News
Google’s Frozen v2 chip set to supercharge Gemini AI models
Google is developing the Frozen v2 AI chip, optimized for its Gemini models, promising significant efficiency and performance improvements.
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#BigIdeas
Products
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Anthropic’s $1.5B Copyright Settlement: A Game Changer for AI Training
Anthropic's landmark $1.5 billion settlement marks a significant moment in the ongoing debate over AI training and copyright infringement.
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#BigIdeas
Products
News
Agentic Economy: New economic operating systems are emerging
Automation magnifies individual capabilities, but the labor share of output may decline.
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#BigIdeas
Products
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Codex-Orchestration
Bring any model to Codex, assign them any role, use them in /goal or any workflow.
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#BigIdeas
Products
News
How do open source AI models challenge traditional AI businesses?
The rise of open source AI models is reshaping the industry by providing cost-effective solutions that can handle the majority of use cases, challenging the profitability of traditional model businesses. This shift…
