Welcome to NextBigWhat V 12.0
Will they buy?Will this idea work?
Don’t ask a chatbot. Ask the people who might actually buy.
Building is easier than ever. Knowing what to build — and how to get it in front of the right people — is the hard part. NextBigWhat helps you figure that out.
Get the useful stuff.
Ideas, products and customer signals worth knowing about. Straight to your inbox.
What you get
A clearer picture of your customer
Customer knowledge is usually scattered across reviews, calls, support tickets and spreadsheets. NextBigWhat brings it together, so you can see what people want, what is getting in the way, and what to do next.
- 01Listen in the places customers already talk. Bring together what buyers say across reviews, forums, surveys and public data.
- 02Add what you already know. Bring in call notes, survey responses and win-loss interviews.
- 03Know where each answer came from. Every claim links back to its source, so you can check it for yourself.
- 04Keep it connected to your tools. Sync HubSpot, Intercom, Zendesk and more as your market changes.
- 05No synthetic answers. NextBigWhat brings you citable evidence, so you can make the next call with your eyes open.
BigIdeas / The latest thinking
BigIdeas
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#BigIdeas
Products
News
How to create launch videos : you needs ‘continuous mini launches’ and not one big hit
Farza Majeed, founder of Hey Clicky, explains his approach to launch videos, emphasizing continuous "mini-launches" and audience engagement over high production costs.
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#BigIdeas
Products
News
NextBigWhat AMAs are back..first one is with Rajan Anandan
Fellas The AMAs are back. One of my core thesis is that the future of newsletters / podcasts, in an AI world, is going to be less about pure consumption and more about…
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#BigIdeas
Products
News
The ‘goldilocks zone’ for startup ideas and why building a ‘commando’ mindset is a must for founders
Pete Flint of NFX discusses the hidden patterns behind successful startup ideas, emphasizing strategic approaches to innovation and execution.
Featured products
Featured products
A spotlight for products worth discovering.

AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up

JustReviews by Elfsight
One widget for every review you’ve already earned

Process Street
Turn recurring work into clear, automated workflows.
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗The latest
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#BigIdeas
Products
News
Why did Google abandon eventual consistency and MapReduce?
The landscape of computer science and database systems is shifting, with a move away from one-size-fits-all solutions and eventual consistency models. The industry may not continue to grow as expected, prompting a…
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#BigIdeas
Products
News
Layoffs and AI Tools Heighten Class Action Risks for Companies
Corporate counsel warn that layoffs and AI hiring tools significantly increase the risk of class action lawsuits.
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#BigIdeas
Products
News
Atlassian’s new HR role bridges human and AI collaboration
Atlassian is hiring a director to streamline how work is allocated between human employees and AI agents.
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#BigIdeas
Products
News
Databricks set to secure $3B funding at $188B valuation
Databricks is closing in on a $3 billion funding round that will elevate its valuation to $188 billion, focusing on AI enhancements and strategic acquisitions.
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#BigIdeas
Products
News
How does customer love reduce acquisition costs in fintech?
The success of a fintech product hinges on creating strong emotional responses from customers, whether positive or negative. This approach fosters customer engagement and retention, reduces acquisition costs, and encourages organic growth…




