When starting a company, it’s important to identify your deep source of personal motivation that will keep you going through tough times. This motivation may stem from irrational ties, such as working with a best friend, solving a problem in your community, or running away from something.
Founders need to understand that their business may not work and should prepare themselves for a lower level of success than they expect.
Seeking feedback from the smartest people you know will help you determine whether your idea is worth pursuing before you invest a lot of time and energy into it. Keep making irrationally good decisions by constantly asking questions and examining your motivations.
The key to learning is not just asking questions, but also listening to the answers. And sometimes the answers are not what you expect or want to hear.
We had to be very clear about what we were doing and why we were doing it. We had to emphasize the obvious.