The Boron Letters by Gary C. Halbert Audiobook | Free Summary

Free Audiobook summary of the book The Boron Letters by Gary C. Halbert.

This is a collection of personal and impactful letters by history’s greatest copywriter, Gary C. Halbert, where he exemplifies some insider tactics and sage wisdom to his youngest son.

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The AIDA Formula To Write Better

Copywriting must be done in accordance with a formula, a proven sequential outline such as AIDA:

ATTENTION, INTEREST, DESIRE, ACTION.Free book, podcast summaries

Your writing should:

● First, get the readers attention

● Second, get them interested

● Third, make them desire what you are selling

Advice On Better Marketing Copywriting

● Compel your reader to take whatever action is needed to get whatever it is you are selling.

● Describe the benefits the prospect gets if they buy your product or service, and remember, you must do even the obvious.

● When you write bullets, the basic pattern should be specific/blind fact, benefit.

● Re-write (by hand) a famous ad and marketing copy to get a sense of it.

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