Unravel the mystery of Content Operations with this straight-forward guide. Discover its significance in the digital landscape, its role in streamlining content production, and how it can transform your content strategy for better business outcomes.
Operational Excellence
Bill Gates once said that content is king, and operations are the queen
- Without content operations, there is no plan for production, publication, or distribution
- Identify who is performing the work, what methods are they using, and what systems are necessary to get the job done
Content Execution
Technology needed to execute the task
Who Benefits from Content Operations?
Everyone – stability and consistency at every level
- Upper management personnel know the business is running efficiently
- Team members can use clearly defined responsibilities and processes to work confidently
- Consumers benefit from content – blog posts and emails inform them of upcoming sales and promotions
Happy And Confident Teams
When team members are unhappy or confused about their roles, responsibilities, or resources, their work may reflect it
Process
How will you get your projects from start to finish?
- Your people need processes
- Style guidelines, templates, and content governance models strengthen processes and promote accountability and consistency
- These frameworks help keep content on track, but they need to be used with technology to ensure content operations are running smoothly
Content Operations Manager
Ours oversees day-to-day operations of the content team to ensure that the necessary people, process, and technology execute the content strategy
- Chooses the technology and tools to support operations
- Creates and manages company policies and procedures
- Streamlines content processes
- Recruits and hires content staff members
- Training new staff members
Project Management & Scheduling
All content should appear in an editorial calendar
- It is a high-level calendar that keeps track of where, how, and most specifically, when content publishes
- Not to be confused with scheduling tools that send out timed posts, like Hootsuite or Sprout Social
Analytics & Reports
Analyzing and reporting is usually the last step in a content life cycle. Use these tools to track content and its success
What Is Content Operations?
The combined foundation of people, process, and technology that allows an organization to effectively and efficiently maintain its content lifecycle
- Focus on three elements: People, Process, Technology
- People: who is performing the task
- Process: what functions are needed to complete the task successfully
- Technology: what tools help build out the system
People
Roles and responsibilities should be well-defined and outlined to keep the system running smoothly
- Content teams have content strategists, managers, creators, editors, and more.
- As long as the roles and responsibilities are clear, the team and its operations should function successfully
Saving Time and Money
When a content operations team establishes a sound cycle between people, processes, and technology, it leads to efficiency
- Companies save time and money by reducing the time needed to get content created, approved, and published
- Teams can produce content according to schedule without additional resources
