The North Star framework calls for the defining of a single, core and meaningful metric along with a handful of contributing inputs which have a bearing on it. Sean Ellis says it…

Companies are now moving away from being totally focused only on numbers like the total number of tickets closed in customer support. Many of these metrics have made way for a new…

Customer engagement is one thing that changes rapidly year on year. In this article, Jackson Noel, Co-founder and CEO of Appcues, lists out 10 strategies to help your B2B SaaS company take…

Objectives & Key Results (OKRs), the goal-setting framework, has gained a lot of popularity over the past few years but for some Product Managers – new and old – it remains an…

As more and more companies deeply integrate AI into their development process, it has become the need of the hour for Product Managers to evolve and leverage this change to improve extraction…

Typically, there are four specific product cultures dominate tech companies: engineering-driven, data-driven, design-driven, and sales-driven product culture.Engineering-driven product cultures often start with a unique technical insight that becomes the basis for their…

While retention is framed primarily as the percentage of users returning to the product itself, it is also useful to understanding specific product features and subpopulations of users. For example, you can examine…