Market research at the speed of AI
Market research at the speed of AI.
Research your market at the speed of AI – using real customer evidence, not synthetic data or digital twins.
NextBigWhat brings together real customer conversations, reviews, surveys, support signals and market intelligence into a living picture of buyer behavior. Use it to test product ideas, pricing and messaging before you commit time and budget.
of your buyersSegments · needs · language
After the Customer Brain
Keep learning from the market.
The work does not stop when you understand your customers. Stay close to the ideas, products and people shaping what buyers expect next.
Ideas worth testing
BigIdeas
Claims, products and people worth examining before they shape your next move.
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Products
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Why AI agents need to learn your ‘secret superpowers’
Sarah Guo and Josh Felser discuss the challenges and potential of AI agents, focusing on user trust, control, and the ability to understand complex human preferences.
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Inside Temple: Why doctors are skeptical of this brain fitness band by Deepinder Goyal
Deepinder Goyal, the Zomato founder who stepped away from the Eternal CEO role to chase a new mission, has launched Temple – a small, pill-shaped wearable that sticks to the side of…
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#BigIdeas
Products
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Rob Snyder’s ‘hail mary’ approach to customer discovery: Pull comes from individuals, not companies
Rob Snyder explains that product pull originates from an individual's specific needs, not a company's general requirements, even in enterprise sales.
Put it to work
Products worth discovering
A spotlight for products worth discovering and sharing with the people who might actually use them.
HackerTube
YouTube-style UI over 6,454 videos sourced from 39,834 HN comments since 2007.
AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up
JustReviews by Elfsight
One widget for every review you’ve already earned
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗Keep the signal close
The latest
Fresh ideas, products and news from the people building what comes next.
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#BigIdeas
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What EXACTLY is Product Thinking?
Why is it that a few companies grow very well while others with similar team/funding don't go anywhere? Why is it that few businesses are able to scale 10000X in no time…
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#BigIdeas
Products
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Making India Entrepreneurial: Revamping Indian Education, Post Flipkart [Mekin Pt. 2]
Our guest for this episode is Mekin Maheshwari, the founder & CEO of Udhyam Learning Foundation. An engineer by education, Mekin has had entrepreneurial roles throughout his career. Notably, he joined Flipkart…
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#BigIdeas
Products
News
The North Star Playbook That Is A Must Read For Every Product Manager
The North Star framework calls for the defining of a single, core and meaningful metric along with a handful of contributing inputs which have a bearing on it. Sean Ellis says it…
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#BigIdeas
Products
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The 10 Customer Success Metrics That Actually Matter
Companies are now moving away from being totally focused only on numbers like the total number of tickets closed in customer support. Many of these metrics have made way for a new…
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#BigIdeas
Products
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10 user and customer engagement strategies for B2B SaaS in 2020
Customer engagement is one thing that changes rapidly year on year. In this article, Jackson Noel, Co-founder and CEO of Appcues, lists out 10 strategies to help your B2B SaaS company take…
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Products
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A Leader’s Guide to Implementing OKRs
Objectives & Key Results (OKRs), the goal-setting framework, has gained a lot of popularity over the past few years but for some Product Managers - new and old - it remains an…
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#BigIdeas
Products
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How Product Management And Innovation Jobs Are Being Revolutionized
As more and more companies deeply integrate AI into their development process, it has become the need of the hour for Product Managers to evolve and leverage this change to improve extraction…
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#BigIdeas
Products
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Flipkart: The Untold Story of Experiments and Thinking Differently [Mekin Maheshwari Pt.1]
Our guest for this episode is Mekin Maheshwari, the founder & CEO of Udhyam Learning Foundation. An engineer by education, Mekin has had entrepreneurial roles throughout his career. Notably, he joined Flipkart…
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#BigIdeas
Products
News
Time to scale AAP? Some notes from product perspective.
THEY HAVE ATTAINED PRODUCT-MARKET-FIT ! AAP has RETENTION (look at results)
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#BigIdeas
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Finding Product Culture Fit
Typically, there are four specific product cultures dominate tech companies: engineering-driven, data-driven, design-driven, and sales-driven product culture.Engineering-driven product cultures often start with a unique technical insight that becomes the basis for their…