Amazon ventures into India’s quick commerce with 15-minute delivery promise

  • Amazon announces a pilot for 15-minute delivery in Bengaluru, challenging Blinkit, Zepto, and Swiggy Instamart.
  • The initiative, possibly named ‘Tez’, will utilize dark stores to ensure fast delivery of everyday essentials.
  • Amazon’s late entry into quick commerce aims to leverage its vast resources and customer base to compete in the $6 billion market.

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