Big Bang Disruption by Larry Downes

A new form of disruptive innovation has emerged that doesn’t follow the classic model, entering the market as a cheap substitute for a high-end product and then gradually increasing in quality and moving up the customer chain.

Instead, the innovation beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of “big bang” disruption can devastate entire product lines virtually overnight.

Subscribe to Miniwise Newsletter (Free!)

Miniwise newsletter brings you one great bite-sized idea every day, curated from world's best non-fiction books, articles, podcasts..and more. An entire new world in just 5 minutes!


For more audiobooks, download the Miniwise app

Sign Up for nextbigwhat newsletter

The smartest newsletter, partly written by AI.

Download, the short news app for busy professionals