Big Bang Disruption by Larry Downes

A new form of disruptive innovation has emerged that doesn’t follow the classic model, entering the market as a cheap substitute for a high-end product and then gradually increasing in quality and moving up the customer chain.

Instead, the innovation beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of “big bang” disruption can devastate entire product lines virtually overnight.

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