Product Management & Growth
Articles filed under Product Management & Growth.
News News 10 user and customer engagement strategies for B2B SaaS in 2020
Customer engagement is one thing that changes rapidly year on year. In this article, Jackson Noel, Co-founder and CEO of Appcues, lists out 10 strategies to help your B2B SaaS…News A Leader’s Guide to Implementing OKRs
Objectives & Key Results (OKRs), the goal-setting framework, has gained a lot of popularity over the past few years but for some Product Managers – new and old – it remains an…News How Product Management And Innovation Jobs Are Being Revolutionized
As more and more companies deeply integrate AI into their development process, it has become the need of the hour for Product Managers to evolve and leverage this change to…News Flipkart: The Untold Story of Experiments and Thinking Differently [Mekin Maheshwari Pt.1]
Our guest for this episode is Mekin Maheshwari, the founder & CEO of Udhyam Learning Foundation. An engineer by education, Mekin has had entrepreneurial roles throughout his…News Time to scale AAP? Some notes from product perspective.
THEY HAVE ATTAINED PRODUCT-MARKET-FIT ! AAP has RETENTION (look at results)News Finding Product Culture Fit
Typically, there are four specific product cultures dominate tech companies: engineering-driven, data-driven, design-driven, and sales-driven product culture. Engineering-driven…News Understanding Retention
While retention is framed primarily as the percentage of users returning to the product itself, it is also useful to understanding specific product features and subpopulations of…News From Zero to Zerodha – Nitin Kamath’s Journey Pt. 2 | Ep. 3 #UnPluggd
Founded in 2010, Zerodha is an Indian firm that pioneered the online discount brokerage model in the country, and today stands as India’s largest stockbroker by number of clients:…News A Designer’s Path to Empathy
The objective of any product designer is not to become a design machine that simply churns out many designs or just ships a lot of stuff. Instead, our primary goal should be to…News Lessons on Capital Efficiency from 21 SaaS IPOs
The Rule of 40 is a popular heuristic to gauge the business health of a SaaS company. It asserts that a healthy SaaS company’s revenue growth rate and profit margins should sum to…News The 24-month journey to product/market fit
It can easily take up to another 15 months before you find product/market fit. Totalling the amount of time at 24 months already. And it is not uncommon or a shame when it takes…