Free Audiobook summary of the book Expert Secrets by Russell Brunson.
Understand your customer, and build your marketing framework.
Creating Your Movement
To create a movement, you need 3 things:
● An expert or guide
● A new opportunity
● A future-based cause that unites the tribe
● The expert offers someone a new opportunity and then guides them to a result with a future-based cause.
Finding Your Voice: The 5 phases to becoming an expert
1. The Dreamer: Fascination + Mastery = Passion
2. Reporter: Learn everything there is to know about your topic from multiple perspectives
3. Framework Creator: identify patterns of success and create your own frameworks to help others achieve success.
4. Servant: test your framework on yourself first, then on others, to ensure it is perfect and produces results.
5. Start guiding others to their destination as an expert guide.
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