Welcome to NextBigWhat V 12.0
Will they buy?Will this idea work?
Do not ask ChatGPT. Ask your customers.
Building is easier. Figuring out what to build and how to market it is getting harder. Say hello to the new NextBigWhat.
Stay curious. Get ahead.
Useful products, fresh ideas and thoughtful commentary. Straight to your inbox.
The product
Build your Customer Brain
Most teams know their customers in fragments — a survey here, a support ticket there, a review somewhere else. NextBigWhat assembles all of it into a living Customer Brain that stays current and shows its work.
- 01Research buyers across sources. The Brain continuously gathers what buyers say across reviews, forums, surveys and public data — no manual collecting.
- 02Add your own customer data. Upload call notes, survey responses, win-loss interviews. The Brain folds them into the same picture.
- 03See findings with visible sources. Every claim traces back to where it came from. You always know what to trust and why.
- 04Connect CRM and support tools. Sync with HubSpot, Intercom, Zendesk and more so the Brain stays in sync as your market evolves.
- 05Nothing synthetic about it. NextBigWhat brings you citable evidence so you can execute with confidence.
BigIdeas / The latest thinking
BigIdeas
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#BigIdeas
Products
News
How to create launch videos : you needs ‘continuous mini launches’ and not one big hit
Farza Majeed, founder of Hey Clicky, explains his approach to launch videos, emphasizing continuous "mini-launches" and audience engagement over high production costs.
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#BigIdeas
Products
News
NextBigWhat AMAs are back..first one is with Rajan Anandan
Fellas The AMAs are back. One of my core thesis is that the future of newsletters / podcasts, in an AI world, is going to be less about pure consumption and more about…
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#BigIdeas
Products
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The ‘goldilocks zone’ for startup ideas and why building a ‘commando’ mindset is a must for founders
Pete Flint of NFX discusses the hidden patterns behind successful startup ideas, emphasizing strategic approaches to innovation and execution.
Featured products
Featured products
A spotlight for products worth discovering.

AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up

JustReviews by Elfsight
One widget for every review you’ve already earned

Process Street
Turn recurring work into clear, automated workflows.
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗The latest
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#BigIdeas
Products
News
OpenAI’s GPT-5.6 Sol introduces lightning-fast Ultrafast mode
OpenAI's GPT-5.6 Sol features a new Ultrafast mode, significantly increasing processing speed for select customers.
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#BigIdeas
Products
News
Google’s AI hiring filters raise red flags for job seekers
Google insiders are warning job candidates about potential biases in the company's AI hiring filters, highlighting growing tensions in the recruitment process.
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#BigIdeas
Products
News
LinkedIn’s New Tool Flags Posts as ‘AI Slop’
LinkedIn launches a button to flag low-quality posts, targeting generic content and enhancing user experience.
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#BigIdeas
Products
News
Cisco’s security revenue soars 14% amid AI-driven cyber threats
Cisco reports a 14% surge in security revenue, fueled by the increasing demand for cybersecurity solutions against AI-enhanced threats.
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#BigIdeas
Products
News
Z.ai launches GLM-5.3, boosting coding and cybersecurity prowess
Z.ai's new GLM-5.3 model excels in coding and cybersecurity, achieving record benchmarks and uncovering thousands of vulnerabilities.
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#BigIdeas
Products
News
Anthropic Unveils Model 2 Amid Rising AI Risks
Anthropic reveals its advanced Model 2 in a new report highlighting increased alignment risks associated with AI development.
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#BigIdeas
Products
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Why do indian parents resist protein powder?
“One scoop of whey = kidney kharab.”
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#BigIdeas
Products
News
Meta Unveils Muse Glimmer: A 30B Parameter Open-Source AI Model
Meta has launched Muse Glimmer, a powerful open-source AI model with 30 billion parameters, optimized for personal computers.
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#BigIdeas
Products
News
Voice AI: The Jamnagar opportunity for Indian Startups
Jamnagar helped turn India from a net importer to a net exporter of petroleum products. The same idea applies here: the value is not in the raw input, but in what you…
