Welcome to NextBigWhat V 12.0
Will they buy?Will this idea work?
Don’t ask a chatbot. Ask the people who might actually buy.
Building is easier than ever. Knowing what to build — and how to get it in front of the right people — is the hard part. NextBigWhat helps you figure that out.
Get the useful stuff.
Ideas, products and customer signals worth knowing about. Straight to your inbox.
What you get
A clearer picture of your customer
Customer knowledge is usually scattered across reviews, calls, support tickets and spreadsheets. NextBigWhat brings it together, so you can see what people want, what is getting in the way, and what to do next.
- 01Listen in the places customers already talk. Bring together what buyers say across reviews, forums, surveys and public data.
- 02Add what you already know. Bring in call notes, survey responses and win-loss interviews.
- 03Know where each answer came from. Every claim links back to its source, so you can check it for yourself.
- 04Keep it connected to your tools. Sync HubSpot, Intercom, Zendesk and more as your market changes.
- 05No synthetic answers. NextBigWhat brings you citable evidence, so you can make the next call with your eyes open.
BigIdeas / The latest thinking
BigIdeas
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#BigIdeas
Products
News
How to create launch videos : you needs ‘continuous mini launches’ and not one big hit
Farza Majeed, founder of Hey Clicky, explains his approach to launch videos, emphasizing continuous "mini-launches" and audience engagement over high production costs.
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#BigIdeas
Products
News
NextBigWhat AMAs are back..first one is with Rajan Anandan
Fellas The AMAs are back. One of my core thesis is that the future of newsletters / podcasts, in an AI world, is going to be less about pure consumption and more about…
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#BigIdeas
Products
News
The ‘goldilocks zone’ for startup ideas and why building a ‘commando’ mindset is a must for founders
Pete Flint of NFX discusses the hidden patterns behind successful startup ideas, emphasizing strategic approaches to innovation and execution.
Featured products
Featured products
A spotlight for products worth discovering.

AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up

JustReviews by Elfsight
One widget for every review you’ve already earned

Process Street
Turn recurring work into clear, automated workflows.
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗The latest
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#BigIdeas
Products
News
Cisco’s security revenue soars 14% amid AI-driven cyber threats
Cisco reports a 14% surge in security revenue, fueled by the increasing demand for cybersecurity solutions against AI-enhanced threats.
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#BigIdeas
Products
News
Z.ai launches GLM-5.3, boosting coding and cybersecurity prowess
Z.ai's new GLM-5.3 model excels in coding and cybersecurity, achieving record benchmarks and uncovering thousands of vulnerabilities.
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#BigIdeas
Products
News
Anthropic Unveils Model 2 Amid Rising AI Risks
Anthropic reveals its advanced Model 2 in a new report highlighting increased alignment risks associated with AI development.
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#BigIdeas
Products
News
Why do indian parents resist protein powder?
“One scoop of whey = kidney kharab.”
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#BigIdeas
Products
News
Meta Unveils Muse Glimmer: A 30B Parameter Open-Source AI Model
Meta has launched Muse Glimmer, a powerful open-source AI model with 30 billion parameters, optimized for personal computers.
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#BigIdeas
Products
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Voice AI: The Jamnagar opportunity for Indian Startups
Jamnagar helped turn India from a net importer to a net exporter of petroleum products. The same idea applies here: the value is not in the raw input, but in what you…
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#BigIdeas
Products
News
How Simplifying Your Desires Leads to True Success and Happiness
Success hinges on being selective about your desires. Unnecessary wants can drain energy and focus. By narrowing down what truly matters, you can channel y...
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#BigIdeas
Products
News
Cloudflare OS
The open source AI operating system companies can shape around their own context, tools, and rules.
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#BigIdeas
Products
News
Critical Flaws in Paperclip AI Expose Host Command Vulnerabilities
Paperclip AI's vulnerabilities could allow attackers to run commands on host systems, raising serious security concerns.
