Welcome to NextBigWhat V 12.0
Will they buy?Will this idea work?
Don’t ask a chatbot. Ask the people who might actually buy.
Building is easier than ever. Knowing what to build — and how to get it in front of the right people — is the hard part. NextBigWhat helps you figure that out.
Get the useful stuff.
Ideas, products and customer signals worth knowing about. Straight to your inbox.
What you get
A clearer picture of your customer
Customer knowledge is usually scattered across reviews, calls, support tickets and spreadsheets. NextBigWhat brings it together, so you can see what people want, what is getting in the way, and what to do next.
- 01Listen in the places customers already talk. Bring together what buyers say across reviews, forums, surveys and public data.
- 02Add what you already know. Bring in call notes, survey responses and win-loss interviews.
- 03Know where each answer came from. Every claim links back to its source, so you can check it for yourself.
- 04Keep it connected to your tools. Sync HubSpot, Intercom, Zendesk and more as your market changes.
- 05No synthetic answers. NextBigWhat brings you citable evidence, so you can make the next call with your eyes open.
BigIdeas / The latest thinking
BigIdeas
-

#BigIdeas
Products
News
How to create launch videos : you needs ‘continuous mini launches’ and not one big hit
Farza Majeed, founder of Hey Clicky, explains his approach to launch videos, emphasizing continuous "mini-launches" and audience engagement over high production costs.
-

#BigIdeas
Products
News
NextBigWhat AMAs are back..first one is with Rajan Anandan
Fellas The AMAs are back. One of my core thesis is that the future of newsletters / podcasts, in an AI world, is going to be less about pure consumption and more about…
-

#BigIdeas
Products
News
The ‘goldilocks zone’ for startup ideas and why building a ‘commando’ mindset is a must for founders
Pete Flint of NFX discusses the hidden patterns behind successful startup ideas, emphasizing strategic approaches to innovation and execution.
Featured products
Featured products
A spotlight for products worth discovering.

AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up

JustReviews by Elfsight
One widget for every review you’ve already earned

Process Street
Turn recurring work into clear, automated workflows.
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗The latest
-

#BigIdeas
Products
News
Sarvam AI: Here is all that was announced, claimed and debated
Is Sarvam a foundational model company or an applied AI that also trains models?
-
#BigIdeas
Products
News
OpenAI reduces costs with efficient GPT-5.6 models for enterprises
OpenAI has introduced lower pricing for its GPT-5.6 models, Luna and Terra, aimed at enhancing affordability for businesses. The new models are designed to improve efficiency, enabling enterprises to implement AI workflows…
-
#BigIdeas
Products
News
OpenAI explores hardware development for AI chatbot integration
In a recent interview, OpenAI president Greg Brockman revealed that the company is working on a range of devices designed specifically for its AI chatbots. This initiative aims to enhance user interaction…
-
#BigIdeas
Products
News
HR professionals leverage ChatGPT for diverse tasks beyond HR
An OpenAI report shows HR professionals are increasingly using ChatGPT for tasks outside their typical job functions, especially in marketing and finance.
-
#BigIdeas
Products
News
A quarter of AI spending is wasted, says new report
A new report finds that 25% of AI spending is wasted, primarily due to inadequate cost management and lack of ownership.
-
#BigIdeas
Products
News
Meta’s AI Costs Erode Profits as Earnings Dip
Meta's rising AI expenses have led to a significant drop in profits, with free cash flow nearly wiped out this quarter.
-
#BigIdeas
Products
News
Microsoft shares surge 9% fueled by Azure growth and steady capex
Microsoft's stock jumped 9% after strong Azure revenue and reassured capex plans, despite ongoing investor concerns about AI impacts.
-

#BigIdeas
Products
News
Stop Hobbling Your AI: unleash latent capabilities with Higher-Level tasks
Fresh off the launch of Opus 5, Claude Code creator Boris Cherny joins Diana Hu at Startup School 2026 to talk about what the newest models can do, how Claude Code came…
-
#BigIdeas
Products
News
listmonk
High performance, self-hosted, newsletter and mailing list manager with a modern dashboard.
-

#BigIdeas
Products
News
Claude Opus 5
A step change improvement for the Opus tier powering long-running agents.