A new chapter for NextBigWhat
NextBigWhat is becomingthe customer brain company.
Build for your customers. Not your assumptions.
NextBigWhat builds a living model of your customer behavior, organized into meaningful buyer segments and grounded in market intelligence and customer evidence.
Build for your customers. Not your assumptions.
Meet your Customer Brain
NextBigWhat builds a living model of your customer behavior, organized into meaningful buyer segments and grounded in market intelligence and customer evidence. Test your assumptions, explore product decisions, validate messaging, and shape your GTM and GEO strategy, all driven by your customer.
- 01Bring together customer evidence. Listen across reviews, forums, surveys, public data, calls and your own customer records.
- 02Organize meaningful buyer segments. See patterns in behavior, needs and language instead of treating every buyer the same.
- 03Ground decisions in market intelligence. Every claim links back to its source, so you can check it for yourself.
- 04Keep the model alive. Sync HubSpot, Intercom, Zendesk and more as your market changes.
- 05Turn evidence into action. Validate messaging, shape your GTM and GEO strategy, and ship with your eyes open.
After the Customer Brain
Keep learning from the market.
The work does not stop when you understand your customers. Stay close to the ideas, products and people shaping what buyers expect next.
Ideas worth testing
BigIdeas
Claims, products and people worth examining before they shape your next move.
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#BigIdeas
Products
News
Global conflicts threaten major food crisis, says EAM Jaishankar
EAM Jaishankar discusses how global conflicts, particularly in Ukraine and the Iran-Gulf region, are driving a major food crisis and devastating Global South economies.
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#BigIdeas
Products
News
How to create launch videos : you needs ‘continuous mini launches’ and not one big hit
Farza Majeed, founder of Hey Clicky, explains his approach to launch videos, emphasizing continuous "mini-launches" and audience engagement over high production costs.
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#BigIdeas
Products
News
NextBigWhat AMAs are back..first one is with Rajan Anandan
Fellas The AMAs are back. One of my core thesis is that the future of newsletters / podcasts, in an AI world, is going to be less about pure consumption and more about…
Put it to work
Products worth discovering
A spotlight for products worth discovering and sharing with the people who might actually use them.
AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up
JustReviews by Elfsight
One widget for every review you’ve already earned
Process Street
Turn recurring work into clear, automated workflows.
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗Keep the signal close
The latest
Fresh ideas, products and news from the people building what comes next.
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#BigIdeas
Products
News
Gradium secures $100M seed funding to enhance AI voice tech
Gradium, a Paris-based AI voice startup, has raised $100M in seed funding to expand its operations and enhance its voice technology.
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#BigIdeas
Products
News
CXMT Aims to Disrupt Memory Chip Market with Major IPO
CXMT is poised to challenge the global memory chip market with a significant IPO as it aims to bolster China's semiconductor independence.
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#BigIdeas
Products
News
Mercor’s Strategic Acquisition of Deeptune Enhances AI Training Capabilities
Mercor acquires Deeptune to bolster AI training environments, leveraging simulated software for enhanced agent learning.
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#BigIdeas
Products
News
GIM secures $20 million to revolutionize AI in investing
GIM raises $20 million to advance AI-driven investment strategies, focusing on autonomous hypothesis generation and testing in capital markets.
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#BigIdeas
Products
News
Canva Elevates Enterprise Creativity with AI Workflows
Canva is revolutionizing enterprise creativity by integrating trusted AI workflows that prioritize security and collaborative editing.
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#BigIdeas
Products
News
Kraken Technology Group secures $175M funding, hits $1B valuation
Kraken Technology Group has raised $175 million, boosting its valuation to $1 billion as it advances its autonomous ship technology.
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#BigIdeas
Products
News
Oxylabs secures $130M in funding, hits unicorn status
Oxylabs has raised $130 million in its first funding round, achieving a valuation of $3.6 billion and expanding its offerings beyond web proxy services.
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#BigIdeas
Products
News
Financial Sector Struggles with Phishing-Resistant MFA Adoption
A new report reveals that just 28% of financial organizations have implemented phishing-resistant MFA, highlighting significant security vulnerabilities.
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