Day 1 of your app: 57% of userbase uninstall on the first day itself

From a report by appsflyer:

More than half (57%) of users who eventually uninstall their new apps within 30 days will do so on the first day.

App Uninstall stats India
App Uninstall stats India

Similar uninstall numbers are posted regardless of whether the app was driven by non-organic or organic measures.

Zooming into categories, users have a higher tendency to uninstall Utilities apps (70.3% of users who will eventually uninstall apps) on the first day compared with Food & Drink (47.4%) or Travel (47.3%).

Download the report.

 

NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.

Newsletter

Newsletter