How Amazon has created a culture of innovation and lofty ideas

Notes from Amazon employees:

1. Amazonians aren’t just encouraged to come up with the next big idea; they are empowered to seek out problems and build new solution.
For example, when an Amazonian, at any level of the company, has a big idea, they start by writing a working backwards plan—called a “PRFAQ” with a press release that outlines the vision for a product at launch, an FAQ that explains the customer benefits, and answers theoretical customer questions.

2. OKAY to fail.
Amazonians pilot, test, and try new products and services regularly—some succeed to great degrees, others fail and fold—but lessons learned set the stage for the next big idea

3. Reversible decisions
Most companies make high-quality decisions, but do so at the cost of speed. Amazonians focus on making both high-quality and high-velocity decisions. To encourage this, Amazon talks about the importance of recognizing the difference between one- and two-way doors—or the difference between a reversible and an irreversible decision.