How to build a Personal Brand on LinkedIn?
Heinrich from Firm Learning provides a deep dive into building a personal brand on LinkedIn. He offers strategic insights into leveraging LinkedIn’s algorithm, curating engaging content, and optimizing your profile for maximum reach and influence.
Optimizing your LinkedIn profile
An optimized LinkedIn profile includes a background picture, a concise tagline showcasing your interests, hashtags for improved search results, and a featured section to highlight your best content.
Turning on the creator mode offers additional features and makes it easier for people to engage with your content.
The anatomy of a successful post
A successful LinkedIn post includes an attention-grabbing hook, valuable insights in the body, and a clear call to action.
Defining a niche or specific topic associated with your content can help attract and retain followers interested in that specific content.
Delivering value through content
Content on LinkedIn should focus on providing value to the audience rather than being overly self-promotional.
Sharing insights, knowledge, or tips that the audience can learn from increases the chances of engagement and followers.
The importance of visuals
Posts with attachments such as pictures, slideshows, or videos tend to perform better in the LinkedIn algorithm.
Including a relevant picture can significantly improve the reach and engagement of your content.
Optimizing hook placement
The beginning of your post is crucial as LinkedIn only shows a few lines before prompting users to click ‘see more’.
To ensure your full hook is seen before the fold, aim to place it within the first three lines if there is an attachment and within the first five lines if there is no attachment.
Creating engagement-focused posts
Occasionally creating posts that encourage participation and interaction, like surveys, can boost engagement on LinkedIn. However, it’s important to maintain a balance with value-driven posts.
The opportunities for yourself, both in terms of personal growth, but also in terms of financial or career opportunities are very, very significant. – Heinrich
Not necessarily in such a leadership position yet, if you use LinkedIn, you can build your personal brand, you can build an influence. – Heinrich
The impact of sharing and external links
Sharing other posts can boost their reach, but creating your own posts has a higher chance of getting more views.
Adding external links to your LinkedIn posts can significantly reduce their reach as LinkedIn prefers to keep users on the platform.
Engaging with the audience
Inviting your audience to share their own LinkedIn strategies and tips in the comments section can help boost engagement.
Encouraging viewers to like, subscribe, and follow can keep them updated on future content.
