The Delta 4 framework is not just about adding technology to a product or service.
To be considered Delta 4, a product or service must genuinely improve the efficiency score of the desired behavior.
Startups that fail to apply this principle are at a higher risk of failure.
Every time the delta of efficiency score is greater than equal to four, three things happen: it’s an irreversible behavior, there is obviously very high tolerance, and you will hate Uber but you’re not gonna like damn it, I’m gonna delete this app and I’m going to move to a more inefficient behavior. – Kunal Shah
The core motivations of humans all boil down to the same thing: you want to increase your social status, you want to improve your meeting success, you want to have success for your progeny, and so on and so forth. – Kunal Shah