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Netflix Utilizing AI Video Tools from Startup Runway AI for Production

Netflix is experimenting with artificial intelligence video generation software from startup Runway AI, a move that is stirring controversy in Hollywood. The streaming giant is testing this technology to improve its production process and potentially streamline content creation. The partnership between Netflix and Runway AI signifies a growing trend of entertainment industry players embracing AI tools for creative endeavors.

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THE NBW BRIEF

  • Netflix is experimenting with artificial intelligence video generation software from startup Runway AI, a move that is stirring controversy in Hollywood.
  • The streaming giant is testing this technology to improve its production process and potentially streamline content creation.
  • The partnership between Netflix and Runway AI signifies a growing trend of entertainment industry players embracing AI tools for creative endeavors.

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