A new chapter for NextBigWhat
NextBigWhat is becomingthe customer brain company.
Build for your customers. Not your assumptions.
NextBigWhat builds a living model of your customer behavior, organized into meaningful buyer segments and grounded in market intelligence and customer evidence.
Build for your customers. Not your assumptions.
Meet your Customer Brain
NextBigWhat builds a living model of your customer behavior, organized into meaningful buyer segments and grounded in market intelligence and customer evidence. Test your assumptions, explore product decisions, validate messaging, and shape your GTM and GEO strategy, all driven by your customer.
- 01Bring together customer evidence. Listen across reviews, forums, surveys, public data, calls and your own customer records.
- 02Organize meaningful buyer segments. See patterns in behavior, needs and language instead of treating every buyer the same.
- 03Ground decisions in market intelligence. Every claim links back to its source, so you can check it for yourself.
- 04Keep the model alive. Sync HubSpot, Intercom, Zendesk and more as your market changes.
- 05Turn evidence into action. Validate messaging, shape your GTM and GEO strategy, and ship with your eyes open.
After the Customer Brain
Keep learning from the market.
The work does not stop when you understand your customers. Stay close to the ideas, products and people shaping what buyers expect next.
Ideas worth testing
BigIdeas
Claims, products and people worth examining before they shape your next move.
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#BigIdeas
Products
News
Global conflicts threaten major food crisis, says EAM Jaishankar
EAM Jaishankar discusses how global conflicts, particularly in Ukraine and the Iran-Gulf region, are driving a major food crisis and devastating Global South economies.
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#BigIdeas
Products
News
How to create launch videos : you needs ‘continuous mini launches’ and not one big hit
Farza Majeed, founder of Hey Clicky, explains his approach to launch videos, emphasizing continuous "mini-launches" and audience engagement over high production costs.
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#BigIdeas
Products
News
NextBigWhat AMAs are back..first one is with Rajan Anandan
Fellas The AMAs are back. One of my core thesis is that the future of newsletters / podcasts, in an AI world, is going to be less about pure consumption and more about…
Put it to work
Products worth discovering
A spotlight for products worth discovering and sharing with the people who might actually use them.
AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up
JustReviews by Elfsight
One widget for every review you’ve already earned
Process Street
Turn recurring work into clear, automated workflows.
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗Keep the signal close
The latest
Fresh ideas, products and news from the people building what comes next.
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#BigIdeas
Products
News
How Product Management And Innovation Jobs Are Being Revolutionized
As more and more companies deeply integrate AI into their development process, it has become the need of the hour for Product Managers to evolve and leverage this change to improve extraction…
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#BigIdeas
Products
News
Flipkart: The Untold Story of Experiments and Thinking Differently [Mekin Maheshwari Pt.1]
Our guest for this episode is Mekin Maheshwari, the founder & CEO of Udhyam Learning Foundation. An engineer by education, Mekin has had entrepreneurial roles throughout his career. Notably, he joined Flipkart…
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#BigIdeas
Products
News
Time to scale AAP? Some notes from product perspective.
THEY HAVE ATTAINED PRODUCT-MARKET-FIT ! AAP has RETENTION (look at results)
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#BigIdeas
Products
News
Finding Product Culture Fit
Typically, there are four specific product cultures dominate tech companies: engineering-driven, data-driven, design-driven, and sales-driven product culture.Engineering-driven product cultures often start with a unique technical insight that becomes the basis for their…
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#BigIdeas
Products
News
Understanding Retention
While retention is framed primarily as the percentage of users returning to the product itself, it is also useful to understanding specific product features and subpopulations of users. For example, you can examine…
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#BigIdeas
Products
News
From Zero to Zerodha – Nitin Kamath’s Journey Pt. 2 | Ep. 3 #UnPluggd
Founded in 2010, Zerodha is an Indian firm that pioneered the online discount brokerage model in the country, and today stands as India’s largest stockbroker by number of clients: over 1.5 million.…
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#BigIdeas
Products
News
A Designer’s Path to Empathy
The objective of any product designer is not to become a design machine that simply churns out many designs or just ships a lot of stuff. Instead, our primary goal should be to…
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#BigIdeas
Products
News
Lessons on Capital Efficiency from 21 SaaS IPOs
The Rule of 40 is a popular heuristic to gauge the business health of a SaaS company. It asserts that a healthy SaaS company’s revenue growth rate and profit margins should sum…
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#BigIdeas
Products
News
The 24-month journey to product/market fit
It can easily take up to another 15 months before you find product/market fit. Totalling the amount of time at 24 months already. And it is not uncommon or a shame when…
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#BigIdeas
Products
News
NextBigWhat Radio : Why us? Why now? [Ep. 1]
An introduction to the philosophy and driving force behind The NextBigWhat Podcast by Ashish Sinha, founder of NextBigWhat. Ashish has held senior Product roles at many top-tier companies and has been at…