Gifters are the Indian saree consumers choosing a saree for a mother, mother-in-law, wife or other relative. They choose by trust in the store and the recipient’s taste, and often pay for someone else’s choice. They are one of eight segments in our overview of premium saree consumers in India.
Who are saree Gifters?
A gifting moment, such as an anniversary, Mother’s Day, a birthday, a festival or trousseau gifts, is their reason about 17.7 times as often as for other consumers. They report buying about 3.5 times as often. They enquire and recommend rarely; when the moment comes, they buy.
What do Gifters say?
- “I am planning to gift her a saree.”
- “7-8 really heavy sarees for my mother.”
What could saree brands test with Gifters?
These are ideas to put in front of the segment, not conclusions.
- Easy exchange for the recipient, so the giver can risk a choice.
- A gift pack with a note included.
- Collections around gifting dates: Mother’s Day, anniversaries and festivals.
- Guidance on choosing for an older recipient’s taste.
Test these packs and offers on the Gifters segment at app.nextbigwhat.com. Gifting is one of the reasons in why Indians buy or skip a premium saree.
Frequently asked questions
How do people choose a saree as a gift?
By trust in the store and the recipient’s taste. Gifters often pay for someone else’s choice.
When do Indians buy sarees as gifts?
Around anniversaries, Mother’s Day, birthdays, festivals and weddings, when a gifting moment drives the purchase.
How can a saree brand serve Gifters?
Worth testing: easy exchange for the recipient, a gift pack, collections around gifting dates and guidance on taste.
Updated 1 November 2026. Source: Premium Sarees India Market Brain, NextBigWhat. Based on self-reported public discussion, not sales data or a representative survey. Research by relvo.ai’s research engine.