- Snap Inc. experienced a significant boost in its shares, rising over 25% in after-hours trading, after announcing a $400 million collaboration with Perplexity AI Inc.
- This deal aims to integrate Perplexity’s AI-driven search engine into Snapchat, enhancing the app’s functionality and user engagement.
- The partnership signals Snap’s commitment to leveraging AI technology to remain competitive in the evolving social media landscape.
Snap’s stock jumps 25% following $400 million AI partnership
Snap Inc. experienced a significant boost in its shares, rising over 25% in after-hours trading, after announcing a $400 million collaboration with Perplexity AI Inc. This deal aims to integrate Perplexity's AI-driven search engine into Snapchat, enhancing the app's functionality and user engagement. The partnership signals Snap's commitment to leveraging AI technology to remain competitive in the evolving social media landscape.