Embarking on a B2B startup journey? Validate your idea without breaking the bank or wasting time. Discover three cost-effective and swift methods to ensure your concept has the potential to thrive in the competitive business landscape.
How to turn your startup idea into reality
There are three ways to validate a B2B project idea
- Create an MVPP framework
- MVPP stands for minimum viable PowerPoint
- Define the target audience, its segments, competitors, existing solutions, positioning, and unique selling/value proposition.
- Do SWOT analysis and business model canvas
Consider using messenger apps
Find sectoral chats and, again, ask for feedback about your startup idea there.
- If all else fails, divide a B2B startup idea into a b2C startup
- B2C idea can be validated via a door test or through the strategies described above.
Cold selling to target companies
Make a follow-up call a couple of days later and ask for a reply to your commercial offer
- The task is just to get the reply, be it positive or negative, preferably with feedback
- After that, revise your offer and think about how to develop it
Utilize the power of social networks
Contact relevant business experts or decision-makers who work at target companies
- Do not try to sell your solution, just ask for feedback
- A search filter on LinkedIn will show experts open for consultancy
- Collect multiple positive replies and expressions of interest leads to successful idea validation
