Whatsapp APIs: Making The Most Of It (Notes from Goibibo)

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Building a great conversational experience using Whatsapp APIs still remains somewhat obscure knowledge. 

How do you go about acquiring it? How do you use it smartly? What are the technical intricacies one must keep in mind? 

Keeping in mind that WhatsApp does not provide CTAs (i.e. buttons) – how do you go ahead and create a great experience? How should one use emojis within their flow? 

At a recent ProductGeeks meetup, we had Vikalp Sahni, CTO at one of the pioneers of using Whatsapp APIs in India, GoIbibo, conducted a tell-all session revealing their experience and the lessons they learnt.

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