Why audio plus social is the next big idea in consumer startups
December 10, 2020 2020-12-11 14:59Why audio plus social is the next big idea in consumer startups
Why audio plus social is the next big idea in consumer startups
Listening to someone’s voice, live and unedited, is personal—the opposite of highlight-reel social media or the highly-produced, one-way nature of most podcasts. The swell of a concert, a baby’s laugh, the roar of a stadium crowd.
That means audio apps don’t compete with a vast array of startups; they compete with doing dishes, driving, etc.
The competitive landscape is akin to mobile 10y ago.
Video offers a glimpse. Today, “video” spans YouTube clips, Zoom conferences, Snapchat stories, Twitch streaming, TikTok dances, embedded collab tools, messaging apps, & more
Audio will be similarly sprawling, with endless product combinations.
Fueled by AirPod ubiquity, podcasts, & smart speakers, audio is at the intersection of behavioral & technological change. The next phase of social? Listen closely 👂
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