The whole idea of “product-market fit,” i.e. that there’s some magical, universal, knowable tipping point for when you should stop improving your product and start marketing it, is dumb.
“I don’t think your product resonates w potential buyers, but I’d rather not give you a metric, b/c then you might cross that hurdle, and it’ll be awkward when I say no again.”
Thus, “product-market fit” was born.
This adoption by startup world led to every founder chasing the illusive “product-market fit,” even though it has no clear, consistent demarcation.
What can or should you do differently if your product is a 65/100 on some scale of customer-resonance vs. 45/100 or 85/100?
Again, it feels… like a useless concept (at least for founders, builders, & marketers).
How might we do that?
And if you’re a founder, ignore that investor drek. Build for & market to customers.