Flipkart rolls out service-fee model to aid, help fund 100 D2C cos

  • Ecommerce major Flipkart on Tuesday said it has launched Flipkart Boost, a service-fee modelled programme that aims at accelerating business growth of select digital consumer brands.
  • Citing a report by Avendus Capital, Flipkart said that the D2C sector in India is worth $44.6 billion as of FY21 end.
  • A majority shareholder in PhonePe, Flipkart brands include Flipkart, Myntra, Flipkart Wholesale and Cleartrip.