- Google has transitioned from ‘Fitbit by Google’ to ‘Google Fitbit’, reflecting a deeper integration of Fitbit into its ecosystem.
- The rebranding includes changes to product packaging, website branding, and the use of the Google Sans font in the Fitbit wordmark.
- This move follows a broader reorganization of Google’s hardware division, merging Pixel, Nest, and Fitbit teams, and the departure of Fitbit co-founders.
Google rebrands ‘Fitbit by Google’ to ‘Google Fitbit’
