Summary • Focus on features, not benefits • Get super specific • Write towards an action • Align your copy with the motivation of your prospect • Use simple words • Write using your prospect’s own words • Write at least 10 headline – pick the best one • Address your most common objections upfront • Use plenty of real-life examples • Layer on tons of social proof • Use first person pronouns • Write short, choppy sentences
by Demand Curve
I can teach you to be a much better marketing copywriter in 10 tweets.
Improving a few words can easily double your conversion.
THREAD: 10+ copywriting mistakes:
Recap
• Focus on features, not benefits
• Get super specific
• Write towards an action
• Align your copy with the motivation of your prospect
• Use simple words
• Write using your prospect’s own words
• Write at least 10 headline – pick the best one
• Address your most common objections upfront
• Use plenty of real-life examples
• Layer on tons of social proof
• Use first person pronouns
• Write short, choppy sentences
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