Ikea goes online-first in Mumbai

Mumbai has become the first city in the World where Ikea has started its online services before the offline store has gone live. This online store will cater to the customers from the greater Mumbai region, including Mumbai, Navi Mumbai, and Thane.

The company had earlier announced that it will setup two smaller city stores in Mumbai and plans similar stores in other cities to be accessible to the customers.

The online store will offer 1000 products priced below Rs.200. All the prices are the same across India, both in offline store and online. Deliveries can be arranged to most locations in Mumbai and Navi Mumbai within a lead time of 4-7 days after placing the online order subject to availability and the distance from the centre.

The furniture market in India is expected to be worth $17 billion in the next three years with the likes of Ikea, Amazon, and Walmart along with home-grown brands Urban Ladder and Pepperfry competing for a share in the pie.

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