Karwa Chauth Commerce: Beauty services boom: Urban company up 30%, Yes Madam Doubles Bookings

Home beauty service platforms are experiencing a surge in demand, with Urban Company and Yes Madam reporting significant growth ahead of Karwa Chauth.

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  • Urban Company reports a 30% year-on-year growth in beauty service transactions ahead of Karwa Chauth.
  • Yes Madam anticipates bookings to double compared to last year’s festival, with a 15% higher average order value.
  • New entrants like Snabbit and NoBroker are intensifying competition in the at-home beauty service market.

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