Nike and Asics race for India’s booming running market

Nike and Asics are competing to capitalize on India's running boom, with new product launches and growth strategies aimed at tapping into a thriving market.

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  • Nike has launched the Vegam Run, its first running shoe specifically designed for the Indian market, priced at Rs 3,795.
  • Asics aims to become the leading seller of running shoes in India by 2029, targeting annual growth of up to 35%.
  • Adidas is expanding its manufacturing footprint in India, highlighting the country’s growing importance in the global sportswear sector.

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