10 Copywriting tips to scale your marketing efforts
Copywriting is a key marketing skill. Here are 10 copywriting tips that will increase clicks and conversions on your website, ads, emails, and more. Jeremy Moser Copywriting is a key…
How to grow traffic on your TikTok videos? Here are simple hacks
Four weeks ago, I committed to posting 6+ TikToks/week to prepare an audience of expecting moms for my @useanja launch. I’ve gained 8k followers (85% women ages 25-35 – most…
How to write like an Amazonian? Replace Adjectives with data
The “So What” Test Re-read your writing and ask, “so what?” Can the reader understand the sentence, paragraph, or page? Does it make sense? Does it provide value? Are they…
The Right Mental Model to Understand *Money*
Cliche: Money doesn’t buy happiness. Not quite right. Money buys freedom. Freedom leads to happiness. Almost no one disagrees with the fact that freedom leads to happiness. So if money isn’t buying you happiness, you’re using it wrong.
Explained: The Need for Product Analysts in a Product Team
Analysts help teams better define the goals they should set, so it’s not just a shot in the dark but based on data. They also make it easy to track…
Dogecoin Founder: Crypto is inherently right-wing, hyper-capitalistic technology
After years of studying it, I believe that cryptocurrency is an inherently right-wing, hyper-capitalistic technology built primarily to amplify the wealth of its proponents through a combination of tax avoidance,…
How to become a better copywriter?
Summary • Focus on features, not benefits • Get super specific • Write towards an action • Align your copy with the motivation of your prospect • Use simple words •…
How Tope Awotona, a Nigerian Immigrant bootstrapped a software biz from 0 to $3 BILLION?
Lessons Learned from Calendly’s Founding 1) Solve a problem you have 2) Passion and grit WIN 🚀🥊 3) Ease of Use + Great Experience = organic growth In 2020, Calendly…
Michael Seibel of YC on Startups: Not enough startups are celebrated for their discipline and focus
Too many successful founders are celebrated for their intelligence. Not enough are celebrated for their discipline, focus, understanding of when to copy and when to innovate, and ability to ignore…
Zomato IPO: How much appreciation can one expect? [Hint: The devil is in the details]
If this was not enough, there is another devil in details. The company changed its revenue recognition method midway. Earlier, Zomato counted delivery charges as revenue & netted off the…
Why we don’t have a culture of innovation and problem solving and what can we do about it?
Our current system is designed around instruction-based learning. The results? • fewer opportunities to practice elastic thinking • less excitement around learning as kids are limited to following instructions •…
How to Hire for the Early Stage Startups
Optimize for IQ/horsepower. Talent overruns experience in like 3-6 months and never looks back. If you love someone, but they are missing a skill, you’re better off getting them to…
5 steps to build your own “Life Map” 🧵
Your 10-year-plan will feel uncomfortable & ambiguous. That’s okay. Your long-term vision SHOULD feel big & broad, while giving you just enough direction to help inform short-term actions. Alex Lieberman…
The Empathy Gap: Why We Fail to Understand Different Perspectives
The empathy gap is a cognitive bias that causes people to struggle to understand mental states that are different from their present state, or to struggle to consider how such…
From Foodlet to Foodiebay to Zomato: The Story UnPluggd
If you truly want to understand Zomato’s growth journey – go back 5 years and look at what the company was facing – a few wrong decisions, changing landscape (dine-in vs. delivery), new competitions and more.
The rule of three in persuasion
How many positive claims should you make at once about your product? Use three positive claims about your product in your messages (e.g. ads, website, packaging) to maximize how persuasive…
