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» The homepage of Entrepreneurs & Product Geeks

  • Why Google Did Android

    Vic Gundara, the then-VP at Google on being asked why is Google doing Android:

    “The iPhone is really good.  The way things are going,Apple’s going to have a monopoly on Internet-capable mobile devices. That means they’ll be the gatekeepers for everything, includingadvertising, saying who can and can’t, setting prices, taking a cut. That’s an existential threat to Google. Android doesn’t have towin, to win. It just has to get enough market so there’s a diverse and competitive mobile-advertising market.”

  • Finding Product Culture Fit

    Typically, there are four specific product cultures dominate tech companies: engineering-driven, data-driven, design-driven, and sales-driven product culture.

    Engineering-driven product cultures often start with a unique technical insight that becomes the basis for their products. Larry Page and Sergey Brin’s Page Rank algorithm, for example, was the unique insight that enabled them to build the world’s most successful search engine.

  • Debt is Coming

    Ten years from now, what seismic change will we reflect back on and think, “well that was pretty obvious, in retrospect”?   Debt is going to finally come to the tech industry.  

    Plenty of people these days preach “startups need to rely less on fundraising”; it’s harder to find anyone who’ll challenge the equity mechanics themselves. But continuously selling equity, even at high valuations, is more expensive than the narrative suggests. As a founder, the most valuable optionality you have is the equity you haven’t sold, and the dilution you haven’t taken. But the second most valuable optionality you can have is a valuation that’s not too high. 

  • How Glossier turned itself into a billion-dollar beauty brand

    When Glossier founder and CEO Emily Weiss first had the idea of launching a beauty startup, she began with a simple question: how could you make a beauty brand whose sweatshirt people would want to wear?

    As founder of beauty blog Into the Gloss, which she started in 2010, Weiss had worked with household name beauty conglomerates on advertising and sponsorship deals, and found that many were struggling to engage with the new generation of millennial consumers. “I went through that exercise of looking across 20 or 10 beauty brands, thinking about whether or not I would buy that sweatshirt, wear that sweatshirt… I just kept coming up with the answer ‘no’,” she says.

  • Understanding Retention

    While retention is framed primarily as the percentage of users returning to the product itself, it is also useful to understanding specific product features and subpopulations of users. 

    For example, you can examine how retention varies by geography, gender or behavioral characteristics (e.g., daytime vs. nighttime use) to paint a clearer picture of your users. Similarly, at the feature level, you can examine how users interact with individual features and then use that knowledge to guide prioritization and the product roadmap.

  • 1,000 True Fans? Try 100

    In 2008, WIRED editor Kevin Kelly wrote that creators only needed to earn “1,000 True Fans”—at $100 per fan, per year—to make a living. I propose an update.

     The global adoption of social platforms like Facebook and YouTube, the mainstreaming of the influencer model, and the rise of new creator tools has shifted the threshold for success. I believe that creators need to amass only 100 True Fans—not 1,000—paying them $1,000 a year, not $100. Today, creators can effectively make more money off fewer fans.

  • A Designer’s Path to Empathy

    The objective of any product designer is not to become a design machine that simply churns out many designs or just ships a lot of stuff. Instead, our primary goal should be to understand the people who will be using our tools. We need to take the time to investigate the needs and pain points of the people we’re designing for. We can’t always be perfect, but prioritizing people inspires us to improve our tools nonstop.

  • Positive Vibes Only is Toxic: The Danger of New Age Spiritualism.

    Life is beautiful; life is painful.

    While there is nothing wrong with cultivating a consciously optimistic attitude, we need to be careful that our optimism does not become a blind positivity bypass. The way that we do this is we consistently encourage ourselves to remain open to the hard, the human, and the holy—this means willingly welcoming pain, anger, and grief, as well as joy. 

  • Hello World! Welcome to NextBigWhat Radio

    Announcing : The NextBigWhat Radio

    Available in all possible platforms, the NextBigWhat Radio will be running diff shows in the podcast – right from some of our conference content (which is PURE GOLD) to exclusive interviews and convos. More

  • Share of Voice: What It Is, Why It Matters, and How to Measure It

    Share of voice is a key metric you can use to measure your overall digital marketing effort – here’s a look at what share of voice is, and why it’s important.

    How do you measure your performance against your competitors? Once you are tracking the relevant data points, how do you get a quick overview of whether their efforts are succeeding, and yours are failing, and where you stack up with respect to broader trends? 

    Calculating your comparative share of voice is one way of doing this. Share of voice covers overall online visibility, including organic search data, social media, and PPC performance. When combined, these metrics can make for a competent assessment of your own, and each of your competitors’, market share.

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