Saving money accounts for 31.8% of explicitly stated makeup needs in Relvo’s research. Long wear and coverage also appear; price alone is incomplete.

56.7% of longevity opinions are positive, versus 46.1% for transfer or smudge performance. Relvo treats them as separate dimensions, not lab results.

Only 23.5% of positive-or-negative opinions about trying makeup before buying are favourable in Relvo’s research. The sample does not measure store access.

Indian brands receive 47.3% of brand-named makeup recommendations in Relvo’s research, versus 51.8% for international brands. These are not sales shares.

Packaging or authenticity accounts for 31.5% of negative opinions in sampled makeup reviews. Relvo separates reported concerns from verified defects.

42.4% of shade opinions in buyer discussion are positive, versus 72.5% in reviews. Relvo’s comparison shows why the evidence sets need context.

Skin or eye reactions appear in 22.6% of recorded makeup exits with a stated reason in Relvo’s research. These are self-reports, not clinical findings.

Recommendations and questions make up 54.4% of recorded cosmetics decisions in buyer discussion. Relvo examines what that means for makeup brands.

97.8% of sampled recovery-conduct opinions are negative in Relvo’s research. Reported experiences require case review; they are not verified incident rates.

95.8% of sampled privacy opinions are negative in Relvo’s digital-credit research. This is a sentiment measure, not evidence of a breach rate.