Instagram represents the new gold rush as far as celebrities are concerned, with stars raking in obscene amounts of money per sponsored post, according to data released by social media management company Hopper HQ in its ‘2019 Instagram Rich List’.
While a number of Indian celebrities have tens of millions of followers on Instagram, only Priyanka Chopra and Virat Kohli feature on the global list and it appears they charge a pretty penny for every sponsored post on their profile.
According to the list, Priyanka Chopra, who has over 40 million followers, charges $271,000 or approximately Rs. 1.87 crores per sponsored post. Virat Kohli, who isn’t far behind in follower count with over 38 million following the Indian cricket superstar, charges $196,000 or approximately Rs. 1.35 crorers for every sponsored post.
Kylie Jenner, American celebrity and the world’s youngest billionaire, is claimed to charge a mind-boggling $1.26 million for each sponsored post – which apparently represents an increase of 27 percent when compared to her charges in the previous year.
So, the moral of the story is: jo [Instagram] pe dikhta hain, wohi bikta hain.