Ola Launches Ola Play, An Immersive In-car Entertainment System

Ola has launched Ola Play, an immersive in-car entertainment system, which lets users play music, change radio stations, control volume, internet, and air conditioning in their cabs.

Ola Play – music, entertainment, car control, content – all in a seamless immersive experience pic.twitter.com/KCzEM4rwkM

— Tarun Davda (@tarun_davda) November 22, 2016

Ola Play is powered by proprietary in-car and cloud technologies from Ola, by bringing advance car controls, choice of personalized content and a fully connected interactive experience for the user. The platform hardware is a first of its kind solution built by Ola in partnership with Qualcomm.

Beyond offering a highly personal, experience for users during their rides, Ola Play also allows various partners like Apple Music, Sony LIV, Audio Compass and Fynd to build a high quality interactive experience for users.

Speaking at the launch, Bhavish Aggarwal, Co-Founder and CEO at Ola said:

“The entire Ola team is proud to launch Ola Play, the world’s first connected car platform for ridesharing. I believe this will completely transform the consumer’s ride experience, giving the user the power to control the interactions within the car, and usher in a new era in the ridesharing industry. With over 60 million minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions.”

He added, “As a young Indian company, we’re proud to be at the forefront of the Startup India movement. Ola Play is a world first, built in India by an Indian team, which showcases that we can do better than the best in the world, and be global leaders in technology and innovation.”

Ola Play will be available for Ola Select users in Bangalore, Mumbai and Delhi starting today and will be extended to 50,000+ Ola Prime vehicles by March 2017.