Personalised Fashion App WithMe Raises $250,000 in Angel Funding

Company Name : WithMe
Funding Amount : $250,000
Investor(s) Alex Kuruvilla. Pradeep Guha. Saket Dhankar.
Funding Round : Angel round

WithMe, the personalised fashion app that lets you style your look with advice from friends and fashion experts has raised $250,000 (Rs 1.7 crore) in angel funding from a group of investors including Alex Kuruvilla (MD, CondeNast), Pradeep Guha (former head, Zee Group and TOI) and Saket Dhankar (Head of Lakme Fashion Week).

Speaking to NextBigWhat, Ashutosh Pandey, co-founder of WithMe said, “the funds will be used to build a robust and intelligent fashion discovery platform, so users have a personalised fashion experience.”

Ashutosh dubbed the app as an ‘Instagram for fashion’ which works as a social network, a digital wardrobe and a trend discoverer all packed together. The app is built around fashion inspiration and ideas that will help people quickly decide on what to buy or what to wear.

“Questions like “Should I wear peplum to work?”, “Do bright red lips go with a blue Manish Malhotra anarkali?” or “Should I wear this LBD with this canary yellow jacket?” need quick answers that work and WithMe provides that making fashion fun, social and simpler,” explained Ashutosh.

WithMe was founded in 2015 by Ashutosh Pandey, Nithin Kaimal, Amit Gupta, and Shishir Maheshwari. The four co-founders have 10-15 years of experience each in starting, operating and investing in ventures. They’ve worked with McKinsey, IDFC PE, Tata Group, EVI and other startups.

Pandey is an engineer from HBTI Kanpur and an MBA from IIM Calcutta was CEO & founding member of Emergent Ventures India (EVI), a leading cleantech energy advisory firm. Nithin Kaimal is a Chartered Accountant and an MBA from IIM Calcutta. He worked with McKinsey for over five years. Amit Gupta is an MBA from XLRI. He has created two profitable multinational IT businesses and has been the key architect of complex multi-tech platforms over the last 12 years. He is the CTO of the company and Shishir Maheshwari, also MBA from XLRI has eight years of investment experience at IDFC PE.

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