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Why exactly is Product Management role strategic for a firm? In this video, Todd Birzer of Kevolve Product Management tells us about the different domains that Product Managers have to deal with and paints a larger picture of the same.

Key Takeaways:

Product Management spans:

  1. Market Intelligence -> a. Market -> b. Customer -> c. Competition
  2. Strategy -> a. Strategy development
  3. New Product Development -> a. Roadmapping -> b. New product development -> c. Launch
  4. Lifecycle Management -> a. Finding growth -> b. Pricing -> c. Sales channels -> d. Sales support -> e. Product support -> f. Forecasting -> g. Obsolescence

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