Promoted by NASSCOM and ICICI Knowledge Park, India Innovation fund, in partnership with global early stage investor Accel Partners, is investing Rs 10 crore in Bangalore-based digital media-technology start-up Sure-Waves MediaTech.

surewaves

Started in 2006, SureWaves has launched its technology platform called the ‘SureWaves Media Grid’ to build content and advertiser friendly standard interfaces to aggregate, manage and control flow of content or advertising from point of generation to point of consumption across mediums, supported with a feedback path.

Indian Innovation Fund raised INR 40 Cr of corpus in 2009 from companies like TCS, Airtel, DST and earlier invested INR 2.5 Cr in Mitra Biotech.

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