Time management principles for senior product managers & leaders

Advanced time management principles: (for senior product managers & leaders)
Lack of time is a perpetual source of stress in the product manager’s journey. No matter how well you’ve prioritized, no matter what milestone your product has just reached, there is a near-infinite list of really important things you could be doing that you just cannot do.
There are many well-known resources & principles for managing time: systems such as GTD, “managing your energy, not your time”, prioritization formulas, Eisenhower Matrix, etc. These are no doubt useful, but for product managers, these systems leave a lot to be desired.
In the first half of my PM career, I grappled with extremely high stress. As an ambitious PM, I always felt that I could be (rather, should be) doing more: for my product, my team, myself. My work & life was very challenging. Until I learned & taught myself these principles.
Note: Some people will disagree with some of the points below. If you’re one of them, this isn’t an attempt to change your mind. It’s hard to change minds! Instead, I hope this is useful for PMs who have found conventional wisdom to be lacking and haven’t yet found a solution.
Principle 1: Brute force works early on. Then it stops working. And once it stops working, it will never work again for the remainder of your PM career. Early on, “just work hard” is a fine recipe for being more effective as a PM. And then….. Scope enters the picture.
Because at higher scope, it is impossible to maintain the same degree of impact you had earlier—there’s simply a lot more to do. So you need to come up with a non-brute force approach, not only for the sake of your users, team, company, but also for your own career prospects.
Once Scope enters the picture, your life as a product manager is forever altered.
Principle 2: A calendar speaks more truth than a to-do list. Your to-do list is the ideal Sunday evening theory. Your calendar is the brutal Monday to Friday practice. So you must operate accordingly. Chiefly, this means that you must block time in your calendar for deep work.
How I like to plan my work: Limit meetings ⇒ Long scheduled work blocks At end of the work day, plan next day ⇒ Easier to disconnect, be present Fit the next day’s tasks in calendar ⇒ Forces prioritizing Plan next week on Friday evening ⇒ Go into weekend with a clear mind
Slotting my next day’s tasks in my calendar forces me to 1) be more thoughtful about how long each task will really take (because otherwise I tend to be too optimistic 😃) 2) accept the real limitations of my day (e.g. “there’s no way I can fit these 3 large tasks tomorrow”)
They say that your calendar shows how other people want you to spend your time. But it doesn’t have to be that way. You can just as much use your calendar to define how you want to spend your time. You will feel a lot more satisfied when you shut your laptop at the end of the day
As a compulsive perfectionist early in my PM career, the LNO Framework changed my life. To put it in practice, I prefixed every task in my to-do list with L: or N: or O: depending on what type of task it was, so I could force myself to be intentional about my level of effort.
Over time, I realized that LNO is also very tied to the concept of tracking & managing your energy rather than time. I took on L tasks when my energy & focus was high, N / O tasks when low. I even did O tasks while watching Seinfeld in the background, just to get through them.
Principle 4: Understand the dangers of Proof of Worth tasks. If you do them, do them sparingly and intentionally. As a PM, it is your duty to write complex SQL queries, check in code every once in a while, answer support tickets, always take & send awesome notes. Right?
Wrong! These are just Proof of Worth tasks. You see, because PM is a unique generalist role that works with specialist roles (design, eng, mktg, sales..), many company cultures make it necessary for PMs to perform non-core tasks just to show that they deserve to be in the room.
Even when you have enough specialists to do all of this work, these types of tasks are a means for PMs to prove they are worthy: hence, Proof of Worth. While there is some merit in having early career PMs do Proof of Worth tasks on a new team, too many PMs never stop doing them.
And while at times these Proof of Worth tasks are helpful in defining & building a successful product, they are usually not the tasks that provide the greatest leverage to your company. So as a PM leader, don’t *require* Proof of Worth tasks for yourself or your senior PMs.
Charlie Munger has described the Berkshire Hathaway system as “delegation just short of abdication” (h/t @honam) Just like that, the spirit of Radical Delegation is not for everyone. But it is game-changing for leaders & teams who are ready for it. Ask yourself if you are ready.
Principle 6: As a senior product person, you provide the greatest leverage to your team & your company via your insight. Whether it is customer insight, domain insight, creative insight, execution insight, distribution insight, it is *vital* that you make time for insight.
What gets in the way of making time for insight? Too often, product people say they are too busy fighting fires. While that may be true at times, it is equally often a crutch. The truth is that we avoid insight work (e.g. writing our product strategy down) because we are afraid
We are afraid that we won’t have something great to say. Or deep down, we don’t know what our strategy should be. So we fool ourselves and procrastinate. If this sounds familiar, how can you tackle this? I will leave you with 2 of my favorite hacks:
1) Embrace Placebo Productivity Placebo Productivity is when we do tasks that make us feel productive but we are in fact doing them to avoid doing more productive tasks that are hard.
Schedule a bunch of Placebo Productivity tasks for the 2-3 days *prior* to the day that you have blocked in your calendar for your deep work. By doing this, not only will you get the satisfaction of getting these tasks done, but you will now look forward to your day of deep work!
2) Change place. On the appointed day of deep work, don’t work from the same place you normally work. Our brain tends to associate a given place with the type of task we usually do in that place. So work from a coworking space or a coffee shop, to trick your brain into focusing.
Principle 7: Your goal should not be to get a positive ROI on your time. Your goal should be to minimize Opportunity Costs. ROI = (Value created — Cost of your time) ÷ Cost of your time Opportunity Cost = Value of optimal option – Value of chosen option
So if your goal is to get high ROI in your work, you can do 2 things: Increase Value i.e. work on higher value things Decrease Cost i.e. work on things that take less time With an ROI mindset, people naturally gravitate towards decreasing the denominator via “quick wins”
ROI thinking favors quick wins. Opportunity Cost thinking favors big wins. Opportunity Cost thinking requires you to focus on the highest impact things you could possibly work on and then make those things happen.
Principle 8: You will never just *find time* to invest in your growth as a PM. You will need to *make time* outside of your regular projects for this. Why invest in becoming a better PM when you don’t have time? Because you will be able to create time by becoming a better PM.
This is obvious (sharpen the saw, etc. etc.), at the same time it is astounding how very few PMs actually take the time to really invest in becoming better at the job outside of their core projects at work. (readers of this thread are likely an exception, since self-selection)
Of course, there will always be weeks or even months when this is just impossible to do. That is fine. Look for the right long-term ratio rather than having unrealistic expectations of being able to do this every single week of the year. Don’t have 10% time? How about 5%? 2%?
Principle 9: Above all, have clarity on your holistic life priorities. Winning in your PM job but losing in your life ain’t worth it. Your time is the most precious thing you have. So when you think about managing your time as a PM, think about it very holistically.
So for this last principle, I will leave you with my personal heuristic for life success that I can evaluate month-to-month, year-to-year, instead of waiting for the end of my life to evaluate whether I was successful (because at that time, I know I won’t care about success):
What is success? Stack rank these by personal priority – Family – Career – Health – Friends – Interests – Community Having the freedom to spend all the time that I’d like to spend on my Top 3 priorities means that I am successful. Cannot have it all & that’s OK. You do you💙
To recap the 9 principles 1) Scope kills brute force 2) Calendar > to-do list 3) Embrace LNO 4) Reject Proof of Worth 5) Love Radical Delegation 6) Make time for insight 7) Think Opportunity Cost, not ROI 8) Grow so you can create time 9) Take the time to succeed in life
Want to go deeper into these principles? I am doing a live session & Q&A with my super follower community tomorrow (⏰Sat 5:30 pm Pacific/Sun 7 am India) Note: only senior PMs & product leaders should consider super following me. the content is less useful for early career PMs.

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